Life Is Good Donates 10% of Net Profits to Kids in Need

Life is good plans to donate 10% of their net profits in 2013 to help kids in need! Shop Life is good today, and help kids everywhere.

Life is good Donates 10% of Net Profits to Kids in Need With the lofty goal of spreading optimism globally, the apparel company with a heart, Life is good, has pledged to donate 10% of their net profits for 2013 to help kids in need.

Through their non-profit Life is good Kids Foundation, the money will directly fund the Life is good Playmakers Program, which provides training and support to childcare professional all around the world. Giving these professional tools and training, the Playmakers Program helps to ensure children everywhere get to grow up healthy and cared for, feeling safe and loved.

To date co-founders Bert and John Jacobs have already raised more than $9.5 million for the foundation and kids in need. In the past, 100% of the funds have come from money raised through the annual Life is good Festival (a two-day celebration of music and joy), community fundraising, special Life is good products, and all profits from John and Bert’s speaking engagements.

Now, by adding 10% of its net profits to their already huge fund raising ventures, Life is good has reinforced their commitment to children and upped the ante on how a brand can drive social change!

Life is good Mens ApparelAiming to raise a combined $2 million for kids in 2013, the company hopes to use their business as a source of positive purpose in this world. With this new pledge, it’s simpler than ever to help, says co-founder Bert Jacobs. “When you do business with Life is good, you help kids in need.”

“Our community, including each of you, who choose to focus on what is right with the world even when it’s not perfect, will always drive our brand,” said Jacobs. “This beautiful road trip has only just begun.”

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Once again, Sports Unlimited, and our families and friends, are taking on the Philadelphia LiveStrong Challenge, and we’re asking for the support of our amazing readers and customers to reach our fundraising goal! Now in our 5th year of supporting this amazing cause, Sports Unlimited is looking to shatter our donation goals from years passed.Livestrong Donation button

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In addition to your tremendous support, Sports Unlimited will contribute $1 for every order placed today, through August 17th! That means every time you buy a football helmet, shoulder pads, lacrosse sticks, field hockey gear, or a North Face jacket, your gear is helping people in need! You can even double that donation, and instantly add $1 to your cart, right on the product page, before purchasing your new gear.

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Last year, we were able to raise over $11,000 for the Lance Armstrong-inspired LiveStrong Foundation. Our team of employees, family, and friends spent the weekend walking, biking, and running through Philadelphia, proudly showing their support for the cancer survivors, and lost ones in their lives, and the lives of others. Let’s show them they’re not alone, and really bring out the support this year!

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By Brandon Porter.

Brandon is a product specialist at Sports Unlimited.